"we take the chill out of cold calling"

13042 Well House Court, Germantown, MD 20874-2413
1 800.644.6890 - FedGovMarketing@MyFedAccess.com

• 8(a) Certified;
• Woman-Owned;
• Veteran-Owned;
• Service Disabled Veteran-Owned;
• HUBZone; and other
• Small and/or Disadvantaged Businesses Eligible for Set-Aside Contracts

The MyFedAccess^TM Results-
Oriented Marketing Approach

(Staging, Engaging, and Cultivating FedGov Clients)

PHASE I--Staging the Marketing Approach Plan (MAP):

To help ensure favorable results, MyFedAccess^TM will work with you to plot a Marketing Approach Plan (MAP) for use while we navigate our way through the FedGov agencies that you wish to have on your client list. During Phase I we will "Stage" the agencies that we are going to market on your behalf before we start to "Engage" its decision-makers. And through ongoing dialogue and perusing your company brochure and Web site, we will become more fully aware of your capabilities as we assimilate into your corporate culture. This will allow MyFedAccess^TM to customize the marketing approach accordingly. Appointments will not be scheduled at a FedGov agency until we are certain of the names and titles of individuals who hold key positions therein. This Results-Oriented Marketing Approach helps to ensure that we can realize maximum results with a minimum of effort.

If required, and at no additional cost to you, MyFedAccess^TM will also consult with Subject Matter Experts (SMEs) to gain a greater understanding of your disciplines. During the "Staging" period MyFedAccess^TM will also perform a search for imminent contract opportunities that should be tracked and discussed in meetings with decision-makers. While it is commonly known that the FedGov decision-makers inside an agency consist of Program/Project Managers, Contract Officers, and Cognizant Technical Officers (sometimes referred to as the Contract Officer's Technical Representative or COTR), "Staging" presents an opportunity to identify the individuals who actually hold these positions.

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PHASE II--Engaging FedGov Decision-Makers (Following the MAP):

MyFedAccess^TM will begin to navigate the MAP immediately following the "Staging" period. If required, and at no additional cost to you, MyFedAccess^TM will consult with Agency-Specific Experts (retirees who formerly served as Program/Project Managers, Contract Officers, and intra-Agency Small Business Advocates) to gain greater access to current FedGov decision-makers within a specific agency. Many FedGov contractors fail to consider the culture of an agency before making their marketing approach. For example, the weight and influence that certain positions carry may be greater at one agency than at another--at one agency the Contract Officer may defer to the Program/Project Manager, while the reverse may be true at another agency. Furthermore, even though an individual may hold one of these key positions, there may still be subordinates that are consulted before contract decisions are made. Knowing the intra-personnel dynamics of an agency makes it easier to successfully navigate the MAP.

Through experience gained from teaching the Acquisition & Assistance Certification Program (CLICK HERE to See Case Study No. 2), MyFedAccess^TM understands and knows the role each plays in the procurement process, including the role played by the Office of Small Disadvantaged Business Utilization (OSDBU)--which may be lesser or greater depending on whether an agency is in compliance with certain set-aside goals. The experience gained from analyzing the effectiveness of various FedGov Disadvantaged Enterprise Set-Aside Programs (CLICK HERE to See Case Study No. 1) gave MyFedAccess^TM an in-depth knowledge and insight in regard to how set-aside programs are designed, administered, and monitored by FedGov agencies.

Hence, MyFedAccess^TM is fully aware of who the FedGov decision-makers are, and why it is important to "Engage" them. This is why we believe that a multi-tiered and multi-pronged approach is the best to take. Anything less is a flawed marketing approach.

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PHASE III--Cultivating Relationships with FedGov Decision-Makers:

After "Staging" and "Engaging," MyFedAccess^TM will start "Cultivating" relationships with the FedGov decision-makers that we meet with on behalf of your firm. At MyFedAccess^TM we know sole source contract awards require competing for relationships. You will receive verifiable reports that document the meetings and contacts that occur. The MyFedAccess^TM Marketing Report is designed to provide you with details of our marketing efforts, like: how we "Staged" an agency, who we "Engaged," and with whom we are "Cultivating" relationships. Part of the MyFedAccess^TM marketing approach is having an exit strategy that requires establishing at least one actionable item that leads to another engagement. When more than one FedGov agency is included on the MAP we use inter-agency referrals to leverage the access we have at one FedGov agency to get MyFedAccess^TM into another.

We will summarize and forward to your attention all verbal and written communications between MyFedAccess^TM and the decision-makers at the FedGov agencies that we market on behalf of your firm. These are the kind of proactive and interactive engagements that must be sustained over an extended period of time before you can have a Relationship-Based Contracting status with FedGov decision-makers. No doubt the MyFedAccess^TM Results-Oriented Marketing Approach is the same or similar to the marketing efforts you would make toward FedGov agencies if your business were located in or near Washington, DC.

As "the eyes & ears of your in-house Business Development efforts," MyFedAccess^TM literally brings you and your capabilities to the table with FedGov decision-makers. You will be able to keep your eye on the "big picture" while we augment your in-house Business Development Plan with tactile marketing strategies that focus on positioning your company to receive sole source/set-side contracts.

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